How a Quick-Serve Restaurant Achieved 35% Sales Growth with Localized Marketing
Through strategic digital marketing, community engagement, and promotional planning, I helped this franchise location stand out, connect with its community, and achieve consistent year-over-year sales increases.
Client Background
Industry: Quick-serve restaurant
Goals: Increase sales and grow brand awareness
Challenge: No local marketing presence; relied primarily on corporate campaigns
The Problem
The client lacked community engagement and was struggling to grow underperforming departs. While corporate branding was strong, localized promotion and outreach were nonexistent.
Our Strategy
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Social media management
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Local event planning
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Promotion development
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Community networking
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Targeted use of email + loyalty program
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All efforts were tailored to comply with corporate brand guidelines while creating meaningful local engagement.
Execution Highlights
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Created videos, graphic posts and targeted emails
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Posted content 3-5 times per week
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Launched a monthly promotion strategy to boost underperforming dayparts
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Planned and hosted regular in-store events
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Connected with local schools to support their fundraising initiatives
The Results
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17% sales increase within the first 6 months
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24% year-over-year growth in year 2
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35% year-over-year growth in year 3
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Earned a national sales growth award for outstanding performance 2 years in a row
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2,000+ in attendance at annual Trunk-or-Treat event
Big Wins
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Award-winning revenue growth
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Building meaningful school and community partnerships
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Creating a series of annual events that became a local tradition for multiple families